Did you know that 500 hours of videos get uploaded to YouTube every single day? Everyone is competing to get views on their videos.
So how do you stand out from all this competition?
Option 1: Create insanely good videos with the highest quality camera, beautiful B roll, an amazing script, expert editing, and a clickable thumbnail.
However, when you are just starting, you most likely don’t have these skills, and you need to learn them first.
So the question now is, can you still grow an audience while developing your YouTube skills?
There is one specific thing you could do that can tremendously improve your chances of succeeding on YouTube. I did this with my very first video and stood out with no prior audience or video recording experience.
The secret … is picking the right niche. But not just any niche. You want to pick an audience that is underserved on YouTube.
Find an underserved topic that people are searching for, but only a small amount of videos are created on the topic.
For me, it started when I was searching the topic Swagbucks (survey site) on YouTube. I noticed that there weren’t too many videos on the topic, and I didn’t find exactly what I was looking for.
That’s when the lightbulb went off in my head, and I said to myself, “well if I am looking for it, I’m sure other people would be interested in it as well” and so I decided to create a video for this underserved topic.
That video was shot on an iPhone 6 in my basement, and now, a little over a year later, it has over 140,000 views on YouTube.
So here are all the benefits…
- Less competition means you have a better chance to stand out in a sea of YouTube videos.
- Getting ranked on the YouTube search engine is much easier. This will help you gain views, subscribers, and ad revenue consistently without any further work.
- Become the trusted source for the topic and be appreciated by a niche community for the content you create.
This is the strategy I personally used when starting and still use to get ranked in the search engine because online paid surveys are my topic now.
How To Find This Underserved Niche
So your probably wondering how to find your underserved niche. Think about something you do that others might consider “boring.”
In my case, I was taking online surveys (pretty boring, I know); however, I knew all the best sites, and I saw that these sites were not being discussed. So I took my opportunity and started creating videos on that topic.
Think of an activity you participate in that may be obscure to the general public or just something that may have a smaller community.
After finding your topic, you need to do a little research to see if it is a good fit for you.
Go on YouTube and search for relevant keywords that relate to your topic.
Now, look at the top videos that pop up. If you see some videos from a year ago on the top, that could be a sign of an underserved niche.
Watch some of the top videos and look at the video quality. Can you replicate that quality? If the videos get views and the video quality is something you can compete with, you may have found the right topic.
After doing my research using YouTube, I go over to VidIQ, a free tool, to further confirm my keyword research. In the image below, VidIQ’s keyword research tool shows me that, after all, “Swagbucks” had high search volume and very low competition.
So if you are considering creating a YouTube channel, use this strategy to get started. It will give you the boost you need to get noticed. Once you are already noticed and getting views, you can decide if you want to branch out your content to a more general topic!
I hope this helps. Thanks for reading!